Days & Nights, Blood & Sweat, Plans & Goals, there is so much that goes into building a fantastic product before we, appreneurs let it out there for our users. But despite all of this, it eventually boils down to to the number of downloads and number of active users. In order to satisfy these metrics developing a good mobile marketing strategy is paramount.
There are over 1.2 Million apps on the App Store and over 30,000 apps are being added to the App Store on a daily basis. Getting discovered in such a highly cluttered space has become extremely difficult. Hence developers need a good strategy to make their app reach out to a lot of people. You need to design the communication of your marketing campaign in such a way that it appeals to your target audience.
These are few things that can be done to increase your exposure and in turn get more downloads:
ASO: This is the most important part of mobile app marketing but a lot of developers overlook it. Over 55% of the organic downloads are driven by ASO. To improve the ASO of your application you need to focus on keeping a good title, description, app icon, app screens & keywords. To know more about ASO you could check out my previous blog.
Early Adopters: In order to reach out to the early adopters one of the common practice followed is to host an app beta. By going beta you get feedback from your direct target audience which help you in improving your app and at the same time it helps in building a community of loyal users who develop an emotional bond with the app. You could find beta testers on websites like Erlibird.com and betalist.com.
Even if you don’t go into beta you could reach out to them through various channels like Reddit, Hacker News, Quora & other developer platforms and forums. You could also put up your app on Product Hunt.
Review Websites: I believe this is one of the best growth hacks there is to get instant downloads. These websites have the exact profile of users that we are looking to attract. Getting feature from a big tech website will give you at least 5000 downloads and the smaller ones give about 1000+ downloads. When Pipes was covered by TechCrunch we got over 20,000 downloads within 24 Hours.
While approaching the PR, introduce the idea to one of the websites before launching a new app or a new update and offer them an exclusive. We’ll be putting up a more detailed blog covering how to go about approaching press in the next couple of week.
Website & Video: The website is another important part of the Marketing checklist. The website gives developers the flexibility to communicate all it’s cool feature with the potential user without any constrains. In case you are planning to get a beautiful website designed you could contact www.doodlecreatives.
com. Videos are the best way to selling the concept to potential users. Along with the concept video making the App Store demo video and a how to series for your application is also very beneficial.
Social Media & Blog: These are very effective mediums to reach out to your target audience. It can be used to communicate with your potential & existing users on a regular basis. You could tell them about your company, what you have been working on and even talk about your upcoming update.
Design Awards Websites & Portfolio websites: Put up your designs on websites like Dribble to flaunt your designs. This helps in attracting people to try out your app since they already love your designs. But, in order to do so you need to have amazing designs.
Build a viral mechanism within your app: You need to encourage your app users to socially share your app on their profiles. By doing this your users will be acquiring new users for you which will result in linear to exponential growth.
Having spoken about the importance of Marketing the prerequisite is having an amazing product. I know that everyone talks about this but it is 100% true! Without having a good product your marketing campaign can’t get you any results.
In case you have any queries I’d love to help you out in my own little way.