As more and more people are hooking up to the drug of social media, it’s getting difficult for your content to get a good kick. This is because the content being produced has crossed the threshold of its possible views. To put things under perspective more than 50 hours of content has already been produced last minute on YouTube. Add to it about 7,00,000 shares on Facebook and a hundred thousand tweets. We are producing more content than we can consume and if you want to stand out of the crowd, be ready to run the extra mile. Here we share a few tips and solutions, giving you the best timeframe to post on the most popular social media platforms.
Zuckerberg’s innovation has a large percentage of the internet population active on her. Effectively making Facebook the most popular social media website in the world. Most post are published during the workweek but the engagement is statistically high on Thursday and Friday. Engagement translates to more shares and likes and that’s what we really want. Depending on your time zone the magic hours to post are, 1 pm for most shares and 3 pm for most clicks. Users can even use a tool called Fanpage Karma, that will help you find the exact time tailored to your audience.
Harbouring on its shores a significant number of A-List celebrities but more importantly a massive user base of consumers that your company wants to reach. The best day for this little bird to make a tweet for you is Wednesday and the Weekends. Statistically there is a 14 percent to 17 percent rise respectively. 3 pm is going to give you the highest retweets and the logic behind that is it’s a period when most are commuting and twitter goes on to be a good pastime during that. The most optimal time to post your users try a service called Followerwonk.
Google+
In front of a larger user base of Facebook and Twitter, it’s only redeeming quality is its resourcefulness for business use. Its biggest perk is getting your company ranked and indexed by Google’s search engine. The best time to post here is on Wednesday at nine am till noon. This golden period results in massive engagements.
It started off as a platform for users to share their pictures and discover creative minds. It holds its essence but it has evolved into something more. The evolution caught Zuckerberg’s eye to bring forward a buyout of one billion dollars. This takeover tells us something about the potential business side of the platform. It didn’t take companies too long to realise how large an audience their products and services would get. Eventually, it became a popular medium to reach out to the younger market segment. Here, you will be better off posting on Sundays as this would result in maximum engagement. On work days the off hours are the best to post for better reach.
The number of people on Pinterest is increasing at a steady rate. This site has come a long way and would hit 50 million users by next year. Such a large audience cannot be ignored especially as it’s growing at a rate of 94 percent. The best time to post here is on a Friday at three pm.
This is just the first part of our series that will contain articles which would help you boost your company’s popularity in the world. Keep coming back for more.